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What are Content Silos?

Content Silos organize your content around specific subjects or themes — dedicated topic areas where you want to build your site’s authority. Each silo has two parts:

  • Target Keyword — The primary topic or theme you’re targeting for rankings
  • Target Page — Your most significant page addressing that topic (commonly referred to as a “pillar page”)

How SEOJuice Uses Content Silos

When you set up content silos, SEOJuice:

  • Finds related content across your site automatically
  • Builds internal links pointing to your chosen target pages
  • Develops topical authority around your key themes
  • Helps search engines understand your site architecture
  • Improves your chances of ranking for the keywords you’re targeting

Practical Example

Say you run a cooking site:

  • Target Keyword: “Italian Pasta Recipes”
  • Target Page: Your main pasta-making guide
  • SEOJuice Action: It finds relevant mentions across your site (like “spaghetti” or “fettuccine”) and links them back to your main pasta guide.